Five key things marketers need to know about generative artificial intelligence
If you’re reading this article, you responded to work generated by artificial intelligence . The prompt entered into OpenAI’s GPT-3 Playground was, “Write a fun SEO headline for an article about generative AI and marketing”. Once it had been inputted, the AI took about five seconds to deliver the header of this article.AI, as a rule, is simulating, in a machine, the same cognitive processes that we see in people. It’s a way of problem-solving.
Finding the perfect prompts that will get the AI to generate the concept that you’re imagining in your brain is even harder than trying to find representative imagery in a stock library. For starters, the AI needs to have been sufficiently trained — if it’s never seen an image labelled “bus”, you’ll have no joy typing “bus” into your prompt. Instead, you’ll need to describe what a bus looks like, using image references the AIbeen trained on.
in India made it possible for small businesses to create an ad featuring Bollywood megastar Shah Rukh Khan for free, using generative AI.Generative AI is not coming for your jobs — nor those of your designers. However, that being said, designerslose their jobs to other designers who know how to use the tools. That’s because generative AI will become like the Adobe suite of the near future — a tool to make the creative industry faster, more capable and more efficient.
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