Since fully migrating from their homegrown solution to Omni’s embedded analytics for their customer-facing data product, Uscreen has built a faster, more extensive analytics experience to help creators engage their communities and grow their businesses.
knows how to build a high-growth subscription business, and they built a customer-facing data product to help the content creators on their platform do the same.
Uscreen’s customers are “delighted”; they can now learn more about what content engages their community and what actions will grow their subscription businessCreating reports previously required the technical expertise of developers, which took them away from building other parts of the product — causing delays in shipping new features and answering customer questions. Because of this, building out additional analytics features was often deprioritized.
“Beyond data quality issues, interactivity was an issue. When customers saw they had X number of active users, we wanted them to see who those users were so they could engage with them. We knew part of building trust with our customers was helping them discover answers on their own; we wanted them to see our team as a strategic resource for their growth.
“The migration to Omni far exceeded expectations in terms of what we were able to get done and how fast we could do it. The whole setup with getting onboarded and having direct access to Omni engineers was the best experience, and it’s continued beyond the POC.
“Omni created a pipeline from our Growth & Analytics team directly to our customers, allowing us to deliver massive value quickly. The fact that we had something ready to test in one week, iterated, and fully launched a new offering in a month is insane. This also allows our Product team to focus on what they do best: building value for our customers.
Sverige Senaste nytt, Sverige Rubriker
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